”Content” – how can you compete with superior information?
Nowadays there is access to an abundance of services that can make life easier and fill your site with all the information your customers need and which facilitate online sales. Good, interactive maps, gladly with other information such as restaurants and entertainment, provide your customers with valuable information, informative and selling pictures, 360 virtual tour and video, ”content” from external databases, wither via your hotel supplier or via a company that specialises in this type of information. With the right Content Management System you can also add your own more personal information, in that way you have come even further.
Consumer driven information – a new way of finding travel information
Recently a lot has been said about consumer driven information and communities. It is the customers themselves that grade, describe and give tips on tourist destinations, hotels and activities. As a customer it is much more credible than what is understood to be advertising and directed information, just take the classic “sea view”. Our advice is to be aware of this trend that we believe will be extremely significant to how customers look for and choose destinations, accommodation and experiences.