Multi channel distribution
When we touch on the subject "Multi Channel Distribution" we are talking about how to optimise online sales in several different channels. Optimising sales and utilising the different opportunities in the best possible way means greater possibilities for everyone working in online sales; tour operators, travel agencies, incoming agencies, airlines, shipping companies etc. Choosing which channels you wish to use is very much about the business strategy you have selected and the target groups you are aiming at.
The channels can be for example:
- Own websites - Agent sales via log in
- Partner’s websites via ”white labelling”
- Retailer’s websites with full integration through API (often XML)
- Other online networks such as customer clubs, communities etc.
- "Distribution Consolidator" ("bed bank" or likewise)
- Affiliates like Kelkoo, Pricerunner, banner ads (dynamic, pay-per-click etc)
- GDS - Mobile sites